Pagans have pledged to perform "rain magic" to wash away a cartoon character painted next to their famous fertility symbol - the Cerne Abbas giant.
I've seen the same picture of Homer holding a donut at my local movie theater. No big deal. He then becomes an issue when in conjunction with another object.
A wrinkle this racy advertising exposes is the concept of sacred objects/space. There are people upset that the fertility symbol is being insulted by the approximation of Homer. This was not the intention of the advertising firm who arranged for Homer to be placed such. Their intention was to whip up publicity, and to this end the pagans are cooperating.
The relative sacredness of the Cerne Abbas giant is questionable. Allow me to explain. The age, origin or original purpose of the giant are not known. This does not stop the connections being made at a very emotional level. Wishful attributes have been ascribed to the giant. Are attributes real and to whom? How does spiritual desire impact perceived holiness? I find the giant to be indicative of the modern neopagan traditions - very new in the historical scheme of things, but incredibly ancient in their soul. This is a dichotomy that is still looking for balance.